Our history...

The Story They Never Wanted Women to Tell

Since the beginning of “society” — a word that magically appeared once power needed structure — women have carried systems they didn’t build, follow rules they didn’t write, and survive expectations they never agreed to.

History remembers kings, conquerors, philosophers.
It forgets the women who cooked for them, birthed them, healed them, raised them, protected them… and were still told they were “less.”

Patriarchy didn’t fall from the sky.
It was designed — intentionally, strategically, and quietly enough that women were expected to accept it as “normal.”

But we don’t do “normal” anymore.

This is the part where women speak. Loudly. Silently. Sarcastically. Any way we choose.

Our products are not accessories.
They’re billboards.
Micro-protests disguised as everyday objects.
Little rebellions women can wear, carry, use — without apologizing for taking space.

Every punchline comes from centuries of being told to sit down.
Every design is a rejection of the idea that women should “stay nice.”
Every word is a reminder that the world has always depended on women — while expecting them to stay small.

Not here.
Not anymore.

This is sarcasm as resistance.

Fashion as reclamation.
Consumer goods as social commentary.

If it stings, good.
That means the storytelling is working.